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Filippo, owner of Casavecchia - From Airbnb listings to €250k in retreats
Documentary Film · Casavecchia Villas, Tuscany

Hospitality Portrait: Casavecchia

A documentary collaboration about a 12th-century retreat in Tuscany.

The film explores the character of a place — its history, its people, its rhythms. Not as a marketing film, but as a visual portrait that captures the essence of the retreat.

The Approach

Documentary perspective — focused on authenticity, not sales

Visual storytelling of the place's character through craft, landscape and hospitality

Long-term partnership — continuously evolved content and fresh perspectives

Promotional & Social Content — short-form work reinforcing the visual identity

Outcomes

100k

Social Followers

Organic growth through authentic visual content

5

Retreats Sold Out

Within 12 months

+20%

Direct Inquiries

Increased independent bookings

€250k+

Generated

In 12 months

Deliverables

Long-form documentary film (8 min)

Monthly promotional reels & short-form content

Editorial photography & behind-the-scenes material

Ongoing visual storytelling partnership

Visual Work

A selection of ongoing promotional reels, short-form films and editorial stills.

Yoga in villa
Pasta making
Villa facade
Hot air balloon

From the location

Casavecchia aerial view
Dining terrace
Chef food
Tea ceremony
Fresh produce basket with olive oil
Close-up of olives during harvest
Casavecchia grapes harvest promo

Cinematic storytelling that honours the place.

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